Digi Nut

Digi Nut Blog

Passionate about the web

A view from a start-up - the lone entrepreneur

October 3rd, 2008

Since starting my own company almost 2 years ago it’s been a roller coaster ride of ups and downs, good and bad clients, late nights and more networking events than followers on Twitter. But once you start it’s a bug that never stops biting and I now have 3 companies that I’ve founded or co-founded. As most people who own their own company will attest it’s the most rewarding experience and most of us would never go back to working for someone else.

Having said that, there’s a big problem in the UK - entrepreneurs and start-ups still don’t get the correct level of help and guidance they need. As a result, for every start-up or company that is created there are probably 10 or more that never see the light of day. As a sole entrepreneur it’s even more difficult to get going and once you are going to keep up that momentum to find funding or grow your business.

Where the problems lie

You only have to look at the debacle with Capital Gains Tax in this country to see some of the problems start-ups face from the very place that should be helping. The Government need to play a bigger role - they’re simply not doing enough. They have started to make the right noises with Government-led initiatives such as the Catalyst Awards and the recent opening up of various Government data. Although any positive step they make is generally followed by a negative one. For example, there are some ridiculous restrictions in place for people wanting to use the data mentioned above in a commercial way.

If the Government can’t cut it with the people they hire they should be looking toward people who have been there before. There are a number of successful UK entrepreneurs and investors that I’m certain would be happy to help the Government make a difference.

I’ve had first hand experience of some of the problems faced with being a sole entrepreneur. Those with teams seem to get more help and guidance and I’d like to see some effort put towards those doing everything themselves. Even if this means putting lone entrepreneur’s together, which is being done by entrepreneurs rather than the Government. This is generally the trend and is echoed in events like OpenCoffee Club, MiniBar and others - where individuals are doing the job of those in power.

The British start-up culture compared to Silicon Valley

The start-up culture in the UK is very different to that in the US - although there is no shortage of talent here the support structure we have is limited. Positively, the culture is being created by the very start-up companies and entrepreneurs that need it. There is a buzz about the web and tech culture in many parts of the UK (London, Manchester and Brighton, for instance) but we could be doing so much better with improved help from bigger companies and you know who (our friends the Government).

If we Brit’s could also get past our fear of failure the start-up culture would almost certainly benefit. Places like Silicon Valley have a much better perception of failure, which I believe inhibits some entrepreneurs and business start-ups over here.

Angel funding as a lone entrepreneur

The conversation usually goes something like this.

Me: “Hi, I’m Danny and I’ve launched My Neighbourhoods. We’ve been up and running for a while now, have thousands of registered users, tens of thousands monthly visits, great press and excellent search engine positioning. I’d be interested in talking to someone about potential angel funding to take things further.”

Mr Investor: “Great. How big is your team? Who does the design, development, PR and management of your business.”

Me: “Me, I do it all.”

Mr Investor: “Oh, ok. Let’s keep in touch.”

There’s a distinct lack of a clear path for Angel investment - not everyone is looking for VC funding (myself included) and it’s not easy (or cheap) to approach Angels, even with the increase in sites trying to put people in touch with investors. That’s part of the reason I applied for the Sun Startup Essentials program, which I’m delighted to say My Neighbourhoods has been accepted for. More companies like Sun with programs doing what they’re doing would go a long way to helping alleviate some of the problems. And more movements like the excellent Second Chance Tuesday, Seedcamp and OpenCoffee Club can’t hurt.

Do you actually need funding?

Given the prevalence and status of “being funded” a lot of people probably rarely ask themselves whether they actually need funding. It might prove an advantage if entrepreneurs focus on a business plan that makes money early on, rather than one that requires funding from the beginning. Understandably, you stand a better chance of getting funding when you need it if you prove your business makes money. In most cases, this shouldn’t be as difficult as it sounds. For instance, if all or some of your business charges £25 a month you only need 650 paying customers to bring in £200,000 a year. The guys over at 37 Signals have built their entire business around this model.

Right, better start taking my own advice…

New client - Sheer Luxe

September 24th, 2008

We’re delighted to be working with the super friendly and energentic Georgie Coleridge Cole at Sheer Luxe. Look out for the new site redesign we’re launching soon. And for the definitive guide to online shopping make sure you pay a visit to Sheer Luxe.

Digital consultancy at DDB London

September 24th, 2008

For the next few months I’ll be doing a big digital consultancy piece at DDB London with Turnsek Skoric looking at the company’s technical set-up and digital offering. DDB are a huge advertising agency with many departments and group companies. We’ll be helping streamline their digital offering and put a solid architecture in place for improved delivery of digital work.

Digi Nut featured on Enterprise Nation

June 30th, 2008

Digi Nut was recently featured on the increasingly useful Enterprise Nation. The interview covers everything from our ‘charming’ name, clients and My Neighbourhoods, to the benefits of home working. Read the full article by clicking on the link below. Thank you to Emma Jones for the interview.

Digi Nut interview on Enterprise Nation

BlogStorm - A search engine optimisation blog worth reading

May 12th, 2008

Providing web design and web development services for clients and running a growing social network like My Neighbourhoods means I have to regularly manage and create search engine optimisation strategies. Anyone who does this knows that successful SEO is a long term job. For example, it took a great deal of planning and competitor research to get My Neighbourhoods to number one in Google for the term ‘my neighbours’, number three for ‘my area’ and on the first page for ‘my street’. We’ve only just begun and search engine optimisation should be a weekly part of most web site strategies.

So it’s a joy every so often to come across a resource that actually makes your job easier. That’s where BlogStorm comes in. I happened upon this blog while, unsurprisingly, researching SEO techniques on Google. It’s extremely well written and avoids most of the fluff and hyperbole you get with a lot of blogs around search engine optimisation. Pay a visit to BlogStorm today and sign up to email alerts or subscribe to the RSS feed.

Script.aculo.us effects cheat sheet

December 12th, 2007

I’ve been working a lot recently with the Script.aculo.us JavaScript library and simple documentation is lacking to say the least. Luckily I came across an excellent cheat sheet by Amy Hoy over at Slash7. Download it below.

Script.aculo.us effects cheat sheet

My Neighbourhoods gets the Style treatment… again

December 8th, 2007

The excellent Sunday Times Style magazine covered My Neighbourhoods once again, this time in relation to an article on the return of community spirit in the UK. I spoke to Fleur Britten about the impact our own site and other local movements are having in bringing back neighbourliness. Read more on the Times website below.

Love thy neighbour, Times Online

New client and site launch - Atticus Associates

November 1st, 2007

We’re delighted to have worked with Nick Mair from Atticus Associates on their new identity, branding and web site. Atticus Associates provide specialist consultants in the IT and Insurance sector. Check out the new content managed web site we created for them.

Atticus Associates screen shot

And get in touch with Nick if you have any consultant requirements.

New client - WeeWorld

August 18th, 2007

We’re delighted to be working with the excellent team over at WeeWorld on an exciting new project (details to follow). At WeeWorld, other than being an extremely popular social network, you can create a WeeMee character - your own personal avatar, which is a cartoon version that looks just like you. Over 16 million WeeMees have been created globally and half a million are created each month.

I look forward to blogging about the project when we launch very soon.

The festival feeling hits new media - Big Summer 07

June 25th, 2007

What promises to be the party of the year for the media industry, Big Summer ‘07 has been organised by new media and digital marketing site Chinwag. The event promises networking, BBQ, drinks and entertainment:

Join us for the biggest get-together of folk the new media sector in the UK has seen this year, generously supported by our partners Adobe, Agency.com, Channel 4 and Purple.

The party, at the historic Imperial College Union in South Kensington, London, will encompass 5 rooms and the enclosed quadrangle, chock full of innovative and exciting games, exclusive entertainment and giveaways, alongside the full complement of refreshments and delicious BBQ food.

I’ve read Chinwag for a while now and it’s good to see them coming up with a different way of getting people in the industry together. Compared to the usual stuffy hotel-based affair where people nervously pluck up the courage to hand out as many business cards as possible, this should be one to remember. It looks like it will be extremely popular so register now to avoid missing out.

Details: Thursday 5th July 2007 @ 6.30pm (runs until 12:30am), Imperial College Union, Beit Quad, Prince Consort Road, London, SW7 2BB, cost: FREE, includes: Summer BBQ, drinks, entertainment and lots of networking.